What is Bb. Treatment? Hair and Scalp are One.
Bb. Treatment uses advanced skincare technology to relieve stressed and irritated scalps and to create an optimal environment for healthy hair. It is holistic in its approach, treating the hair and scalp—and not just by relieving symptoms, but by providing long-term repair and protection.
The products are highly sophisticated, with years of clinical research behind them, but they are also supremely sensual—an uncommon combination in the treatment category. The regimens are simple and succinct, and will make sense to anyone familiar with modern skincare.
Damage Therapy De-stress colored, permed, straightened, and otherwise tortured hair. Nutrient-rich formulas enrich and protect color, rebuild, strengthen and protect against chemical and environmental damage, and turn straw to gold (well, almost).
Dehydration Therapy Calling all styling / flat-iron / blow dry / curling / crimping / teasing / twisting fanatics and those with naturally frizzy, dry or long (and thus aging) hair. This nourishing regimen corrects moisture depletion using luxurious formulas that replicate and supplement natural lipids to help protect and repair the hair and scalp and promote optimal moisture balance, body and shine.
Density Therapy Use it if you're losing it. Hold on to what you have. These unique, synergistic formulas deliver nutrients to the scalp, reduce irritation, strengthen the root system, stimulate cellular energy and create a fertile environment for healthy growth (which very simply, helps you keep hair longer).
Scalp Rebalancing Therapy Some of us (much to our shame and dismay) suffer from an enzymatic imbalance that prevents skin from departing the scalp in tiny, perfect, invisible particles, and turns them into big, ugly, white, multi-cell clumps that make wearing black next to impossible. There's help. This rebalancing regimen with potent formulas relieves itching, reduces flaking, rebalances scalp exfoliation, moisturizes and leaves hair feeling fantastic. (It smells great, too.)